Words… they can get you into so much trouble! Too many words, not enough, not the right one! And then there are the typos, incorrect grammar and the bane of modern day text-ers everywhere, auto-correct… yeah, just Google it…OMG!

Writing is both a craft and, in the hands of some, an art form. Words move us to take action, bring us to tears, and provide solace in the face of loss. In the business world, words represent us when we cannot be there in person. Words become our ambassadors and in this age of social media it’s essential that you take the power of your words seriously. It is relatively easy to post to your wall, send out a tweet or update your blog. The difficult part is the whole thinking-it-through, editing and re-writing process… that’s where the real work is done.

At the very least before you press send READ IT ALOUD to yourself… those words are meant to stand in for you and your voice. If the words sound odd coming out of your mouth, they will definitely seem so for your readers and customers. It takes a little more time to edit, but it is worth every minute. And if you are short on time or need some help, call Blackberry Creative… our pencils are poised!

Blackberry Creative provided writing and design services for 21 issues of Tourism Vancouver Island’s “Island Moments” with over 60 articles, some 40 reviews of books by Vancouver Island & BC authors, and 21 family recipes… including one for a delicious Island Harvest Buckle, just in case you have an abundance of plums or berries at the moment!