I tend to approach the social media tidal wave with a discerning eye and a surfboard! As someone who also has experience in “old school” forms of communication like print advertising, direct mail, television and radio, the closer I look at social media platforms the more I have come to believe this new wave is really more of the same… it’s still about communication!
So I was pleasantly surprised to find that the presenters and participants in this year’s Northern Voice conference felt much the same. And when a keynote address opens with a statement about “marketing douchebags,” and a presentation on measuring data ends with a quotation from T.S. Eliot… I am ALL IN!
The sessions I attended ranged from “Taking the Institution Online: Digitizin’ with the MOV & the Vancouver Archives” and “Why We Live the Quantified Life” to “Twitter as a Note Taking Tool” and all stressed not the technology itself, but rather the application of technology to communications. There was a strong focus on creativity, content, and establishing an authentic voice, as well as the ongoing discussion of issues surrounding social media including privacy. Northern Voice 2013 was so much more than I expected… it was a pleasure to be in the company of so many thoughtful, intelligent, talented people!