Demographic shift happens

Shift happens... see the Blackberry Creative video












What do the recent changes to Old Age Security (OAS) in Canada and the potential closing of our local high school (KSS) have in common? Demographics… plain & simple. The demographic shift that is taking place as baby boomers move into their senior years has far reaching effects.

Boomers have powered growth over the past sixty years, but as they retire this group will begin pulling money out of the system rather than pumping it in, and where they put that money will be changing. There will be challenges and opportunities for all of us, our communities and our businesses.

Click here to see the “Generation Exit” video project created for Community Futures. Original concept, research, art direction and script by Blackberry Creative. This project was a collaboration with Target Multi-media.