Every once in awhile something comes along that is simple, practical and —wait for it— a no brainer! Although I detest that expression, in this case it certainly applies! Finding a way to link elements of a marketing campaign across print and online platforms has been a challenge, but the emergence of QR (quick response) codes is proving to be a quick and easy solution.
In the past, collateral materials such as business cards, brochures, print ads etc. would rely on the viewer of these products to take the time to access your online components via entering a website address using their browser of choice. This worked reasonably well, but if you wanted to direct a visitor to a particular page on your site (beyond the standard Home Page) it was difficult to encourage them to continue entering past your basic url with all the back slashes et al.